HOW IT ALL BEGAN…
Hello! We are Crow and Clara; dancers, musicians, qi gong teachers, and outdoor enthusiasts. When we met in San Francisco in 2010, we never imagined that we would start a skincare brand, but here is how it happened...
As a teenager growing up in San Diego, the cultural signal I got was that in order to be loved as a female, I must look effortlessly beautiful, flawless, and feminine. For me, that was like fitting a square peg in a round hole. My effort towards a standardized form of beauty took its toll on my health and I, like so many others, struggled with eating disorders and depression.
It was not until I moved to Berkeley, CA for college that I found myself in an environment that celebrated difference. It was there that I mustered the courage to sink into my queer identity and leave behind the struggle for the one size fits all idea of beauty.
During my journey of self-discovery, I found out that most beauty products marketed to women contain numerous harmful chemicals, many of which are carcinogenic. This fact confirmed for me that the beauty industry as a whole was toxic for women both mentally and physically.
In starting OO AH Alchemy, I vowed to do something differently. I realized that taking care of your skin is not solely about vanity. It’s about self-love.
When I use consciously crafted skincare, full of aromatic and energetic goodness, it is my daily ritual of loving every inch of myself.
We all deserve to feel at home in our own skin, no matter what age, race, or gender.
OO AH ALCHEMY BEGINS
OO AH Alchemy was developed out of our collective love of the wild and a desire to bring plant spirit medicine into our friend’s and family’s daily lives. We were inspired by the healing benefits we experienced when working with the medicinal herbs growing on the land we cared for in Ojai, CA.
In order to go deeper into our relationship with the native aromatic plants, we decided to purchase a handmade copper still in order to make hydrosols and essential oils. After our first distillation of freshly harvested White Sage, we were hooked! We starting incorporating hydrosols into almost all aspects of our lives, from skincare, to gardening, to meditation.
From there, we wanted to learn more about how to incorporate aromatics into our self-care, so we studied the craft of botanical body care from The New York School of Aromatherapy. By trial and error, we designed our face serums and cleansers to work together with our hydrosols. The result was a collection of skincare products truly inspired by Nature.
OO AH Alchemy is our passion project, created to share our love of the wild with the world and to offer truly conscious self-care products to our community.
For us, owning a business is vehicle to drive the change we want to see in the world. It is an opportunity to advocate for the planet by supporting regenerative agriculture and donating to groups who fight for our collective environmental justice.